For FedEx, the US shipping and courier company, I was asked to design and visualise a booth that would work both within a virtual conference environment, and a conventional physical exhibition space.
Based on the familiar branded packaging, the boxes or parcels are arranged piled on top of each other 'pyramid fashion', open at the base to create spaces to receive customers, and closed as an easily recognisable 'brand beacon' amongst the 'noise' of a busy exhibition hall.
Client: Storm Events Ltd
Design: George Podoski
Visualisation: George Podoski
Branding: Landor Associates
Software: Autodesk 3D Studio Max, Chaos Vray, Adobe Photoshop, Adobe After Effects, Adobe Premiere
The Covid-19 Pandemic restrictions imposed in 2020 on physical events and conferences, led to a shift in emphasis by Storm Events Ltd into virtual environments, where meetings could continue to take place albeit remotely.
They contacted me to design and visualise simple, but unique architectural branded spaces for their online conferences. These typically had to incorporate a variety of 'rooms' where different activities would take place, as well as 'screen space' for messaging and directions.
Client: Storm Events Ltd
Design: George Podoski
Visualisation: George Podoski
Software: Autodesk 3D Studio Max, Chaos Vray, Adobe Photoshop, Adobe After Effects, Adobe Premiere
For Kaspersky, the cybersecurity company, I was asked to develop a 3D architectural design language that would work equally, and consistently across both the virtual and physical realms. One that would embody the future focussed nature of the brand and incorporate the new corporate identity by Moving Brands.
Following the successful use of these virtual architectural environments for the online German conference Kaspersky Live 2021, I was asked to design a booth that would further embody the spirit of their manifesto; 'BRING ON THE FUTURE', to be used for the physical exhibition to follow, when covid restrictions were lifted.
(Commissioned by Storm Events Ltd in 2021, before the full scale invasion of Ukraine by the Russian Federation).
Client: Storm Events Ltd
Design: George Podoski
Branding: Moving Brands
Visualisation: George Podoski
Software: Autodesk 3D Studio Max, Chaos Vray, Adobe Photoshop, Adobe After Effects, Adobe Premiere
A commission by Pernod Ricard, the French drinks group, for a new POS/PLV unit to promote their anise flavoured spirits, in large retail environments. The brief outlined a desire to attract a younger demographic to their portfolio of brands, which include Ricard and Pastis 51.
Inspiration was taken from the modernist architecture of the Côte d'Azur region and Marseille in particular, the home of the groups' headquarters, to create an asymmetrical composition of coloured blocks and frames.
Client: Pernod Ricard
Design: George Podoski
Visualisation: George Podoski
Software: Autodesk 3D Studio Max, Chaos Vray, Adobe Photoshop
For the Mental Health Awareness Conference 2021 for the NatWest Group, I was commissioned to create a branded virtual architectural environment that would accommodate six different spaces along with a welcome lobby. The client requested a modern aesthetic that would incorporate the carefully considered brand colour palette.
Client: Storm Events Ltd
Design: George Podoski
Visualisation: George Podoski
Software: Autodesk 3D Studio Max, Chaos Vray, Adobe Photoshop, Adobe After Effects, Adobe Premiere
Branded Environments
George Podoski 2023