The brief received from Losibelle, a new women's only spa and beauty clinic located on the Atlantic coast of France, was to design a branding strategy that would be feminine, strong and reflect the beauty of the area.
The combination of floral forms, with the curvature and repetition found in the shells along the local beaches, inspired the form of a logo that would embody it's spirit.
A simple clean graphical language, with a colour palette to match the omnipresent sky and sea.
Used in a variety of configurations and compositions across all media, for a consistent and recognisable identity. From greeting, loyalty and business cards, to posters, local press advertisements and online marketing.
Losibelle Brand Identity
Design: George Podoski
Visualisation: George Podoski
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Losibelle Branding
George Podoski 2014
Instagram: @georgepodoski