The brief received from Losibelle, a new women's only spa and beauty clinic located on the Atlantic coast of France, was to design a branding strategy that would be feminine, strong and reflect the beauty of the area.
The combination of floral forms, with the curvature and repetition found in the shells along the local beaches, inspired the form of a logo that would embody its spirit.
A simple, clean graphical language, using Vendéen blue, a recognisable feature of the landscape, used primarily on the local houses front doors, shutters and ironwork, with an accompanying palette of sky tones and sandy hues.
Used in a variety of configurations and compositions across all media, for a consistent and recognisable identity. From greeting, loyalty and business cards, to posters, local press advertisements, online marketing and merchandise.
Losibelle Brand Identity
Design: George Podoski
Visualisation: George Podoski
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects
Losibelle Brand Design
George Podoski
Instagram: @georgepodoski